12. Coty

New York, NY
www.coty.com

Beauty Sales: $3.5 billion

Key Personnel: Bernd Beetz, chief executive officer, Coty Inc.; Peter Harf, chairman, Coty Inc.; Sergio Pedreiro, chief financial officer; Michele Scannavini, president, Coty Prestige; Hans-Renato Semerari, president, Coty Beauty; Darryl McCall, executive vice president, global operations, Coty Inc. Major Products/Brands: Coty Prestige— Fragrances, toiletries, color cosmetics, skin care, sun care and personal care products marketed under a variety of brand names. Prestige brands include Baby Phat, Balenciaga, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, Joop!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood. Coty Beauty brands include Adidas, Aspen, Astor, Celine Dion, Chupa Chups, David & Victoria Beckham, Desperate Housewives, Esprit, Ex’cla.ma’tion, Halle Berry, Isabella Rosselini, Jovan, Kate Moss, Kylie Minogue, Miss Sixty, Miss Sporty, Pierre Cardin, Playboy, Rimmel, Shania Twain, Stetson, Vanilla Fields.

New Products: Faith Hill fragrance, Marc Jacobs Lola, Harajuku Lovers Snow Bunnies collection, My Glow by Jennifer Lopez, Sally Hansen Insta Dri Fast Dry Nail Color.

Comments: Coty Inc. manufactures a variety of beauty products, including cosmetics and personal care products, and claims the title of the world’s largest fragrance company, launching a steady stream of celebrity and designer fragrances. Net sales reached $3.5 billion for the year ended June 30, 2009. Fragrances accounted for 59% of sales; followed by color cosmetics, 22%; and skin care, sun and personal care, 19%. By region, Europe accounted for more than half of sales, 51%; North America, more than a third, 34%; Asia/ Australia contributed 8%; and the rest of the world, 7%. Sales of Coty Beauty products, at 52%, maintained its lead over those in the Coty Prestige division, at 48%.

From the world’s largest fragrance company comes Sally Hansen Insta-Dri Fast Dry Nail Color, which features one-stroke application, one-coat coverage and dries in 60 seconds.

Coty maintains R&D centers in New Jersey, Monaco and Spain, and this global pool of more than 100 experts has created a range of innovative beauty products. In fact, the company boasts more than 500 patent registrations worldwide. In May, Coty demonstrated its leadership in fragrance packaging as well as scent when it took home six FiFi awards, including Women’s Luxe—Harajuku Lovers Fragrance: Love, Lil’Angel, Music, Baby, “G;” Men’s Popular Appeal—McGraw by Tim McGraw; Women’s Nouveau Niche—Chloé eau de parfum; Fragrance Hall of Fame—Davidoff Cool Water; Best Package of the Year, Women’s Prestige—Harajuku Lovers Fragrance, and Best Package of the Year, Men’s Popular Appeal— McGraw by Tim McGraw.

Sally Hansen remains the flagship brand of Del Laboratories, now a division of Coty Inc., and continues to increase its dominant share in the nail care category. Sally Hansen Insta-Dri Fast Dry Nail Color, just out, features one-stroke application, one-coat coverage and dries in 60 seconds. Another important beauty brand for Del is N.Y.C. New York Color, the category’s fastest-growing budget cosmetics line.

In a key personnel move, Sergio Pedreiro joined Coty as chief financial officer in January. In May, Renato Semerari was appointed president of the Coty Beauty division, replacing Hans-Joachim Honigfort, who retired. Prior to this appointment, Semerari had been president and chief executive officer of Sephora Europe.

Coty continues to do what it does best. In August, the company entered into a license agreement with global lifestyle brand Guess? to develop and market new Guess fragrance lines. As part of the new partnership, Coty will also distribute existing Guess fragrances, effective January 2010.

In September, Coty announced the signing of multifaceted artist, performer and international celebrity Beyoncé Knowles. The partnership will yield the first signature fragrance line for Beyoncé, and is scheduled to launch in early 2010.