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What will it take for fragrance to make a big comeback?
What will it take for fragrance to make a big comeback?
Karen Grant, global beauty industry analyst at The NPD Group, shares her perspectives.
04.10.17
Fragrance is facing the challenge of continuing to engage and excite younger people to wear scent daily. What will it take for fragrance to make a big comeback? Karen Grant, global beauty industry analyst at The NPD Group, shares her perspectives.
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"For fragrance to come back big, it's going to require work," says Karen Grant, global beauty industry analyst, The NPD Group. "For fragrance to really become this wonderful category that it is for many of us, and that it can be for a larger majority of people, what we have to do is understand that, in this image-driven society, how does fragrance...fit into an image profile, who we want to be, and how we identify ourselves."
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