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Mintel’s Benjamin Punchard on How Covid Has Changed Cosmetic Packaging
Mintel’s Benjamin Punchard on How Covid Has Changed Cosmetic Packaging
From hygienic applications to a heightened concern for sustainability, it’s a time of innovation & opportunity in the beauty industry—and consumers are watching
By Jamie Matusow, Editor-in-Chief06.09.22
In this exclusive interview, Dr. Benjamin Punchard, Global Packaging Insights Director, Mintel, speaks with Beauty Packaging’s Jamie Matusow about the latest trends and developments in cosmetic packaging.
Among other things, hear why “forever packaging” has become a growing answer to sustainability, why using recycled materials is trending and what many consumers are starting to question when it comes to making a sustainable purchase.
Other topics of interest: Why on-the-go is making a big comeback; the role packaging plays in the virtual nature of beauty; material choices; sustainable packaging metrics; and a look at some beauty brands that are successfully pushing ahead by ticking important boxes.
Among other things, hear why “forever packaging” has become a growing answer to sustainability, why using recycled materials is trending and what many consumers are starting to question when it comes to making a sustainable purchase.
Other topics of interest: Why on-the-go is making a big comeback; the role packaging plays in the virtual nature of beauty; material choices; sustainable packaging metrics; and a look at some beauty brands that are successfully pushing ahead by ticking important boxes.
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