Jamie Matusow, Editor08.04.14
It’s been a revealing trade show season. Between last month’s review of Cosmoprof Bologna and this month’s trifecta of reports on Luxe Pack New York, HBA and MakeUp in Paris, Beauty Packaging’s readers can get a pretty good idea of industry trends and the latest offerings from suppliers.
Here are a few general observations culled from the shows:
• Packaging has added increased punch thanks to more colorful components and advanced decorative techniques.
• Airless has gained more ground than ever, especially now that recent regulations have cracked down on preservatives in formulations.
• Consumers like to see what they’re getting in an instant, making shade-revealing windows a near necessity.
• Tactile effects in packaging and formulation give consumers a reason to reach out and make a connection.
• Whether online, on TV, in direct-sell settings or on counter, primary packaging helps cut through the clutter of stiff competition.
• Consumers are becoming increasingly aware of the packaging of their products.
• A huge opportunity knocks for suppliers that can work with brands to create packaging that is environmentally responsible.
At Luxe Pack New York’s panel on Environmentally Responsible Packaging, sponsored by Beauty Packaging magazine, both Henry Renella and Stephanie Martins (Lauder and L’Oreal, repectively) called on suppliers to help them meet their sustainability goals, through measures such as adding PCR materials to package content. (For more on this, please see story on page 48 and at beautypackaging.com)
The most important thing for suppliers is to keep packaging buyers aware of their offerings so that they can find that info in an instant.
That’s where Beauty Packaging’s annual International Buyers’ Guide leads the way.
Here, buyers can access packaging options in a flash, either in print—or online, where information is updated on a constant basis. More than 300 leading cosmetic, personal care and fragrance industry suppliers have taken advantage of this year’s opportunity to be included. When the knock comes, answer promptly.
We hope you enjoy this issue.
Jamie Matusow
[email protected]
Here are a few general observations culled from the shows:
• Packaging has added increased punch thanks to more colorful components and advanced decorative techniques.
• Airless has gained more ground than ever, especially now that recent regulations have cracked down on preservatives in formulations.
• Consumers like to see what they’re getting in an instant, making shade-revealing windows a near necessity.
• Tactile effects in packaging and formulation give consumers a reason to reach out and make a connection.
• Whether online, on TV, in direct-sell settings or on counter, primary packaging helps cut through the clutter of stiff competition.
• Consumers are becoming increasingly aware of the packaging of their products.
• A huge opportunity knocks for suppliers that can work with brands to create packaging that is environmentally responsible.
At Luxe Pack New York’s panel on Environmentally Responsible Packaging, sponsored by Beauty Packaging magazine, both Henry Renella and Stephanie Martins (Lauder and L’Oreal, repectively) called on suppliers to help them meet their sustainability goals, through measures such as adding PCR materials to package content. (For more on this, please see story on page 48 and at beautypackaging.com)
The most important thing for suppliers is to keep packaging buyers aware of their offerings so that they can find that info in an instant.
That’s where Beauty Packaging’s annual International Buyers’ Guide leads the way.
Here, buyers can access packaging options in a flash, either in print—or online, where information is updated on a constant basis. More than 300 leading cosmetic, personal care and fragrance industry suppliers have taken advantage of this year’s opportunity to be included. When the knock comes, answer promptly.
We hope you enjoy this issue.
Jamie Matusow
[email protected]
