Jamie Matusow, Editor-in-Chief12.07.15
Writing about innovative packaging in the beauty industry is one of my favorite topics. I’m always amazed at the depth to which brands—especially Prestige ones—go, to launch a product that is so visually or functionally appealing that consumers can’t help but pick it up. Many times, it’s the industry’s skillful suppliers that are the ones behind these category entries, often coming up with the ideas and introducing them to marketers and product and package developers.
In this month’s cover feature, we have spoken with a number of brands and suppliers, large and small, for an intriguing look at beauty products that have previewed in the last few months. From color cosmetics to skin care to fragrance, they all have what it takes to garner consumer attention—and just in time for the holidays.
With technological advances, innovative packaging may soon mean cosmetic products that connect with consumers on a whole new level. Large beauty companies are reportedly looking at the possibilities of The Internet of Things network, as a way of staying in touch with consumers once they’ve purchased a product. If end-users are willing to share their information, this type of feedback will provide brands with valuable data on aesthetics, usage, formulations and more—all of which can be used for further product development and marketing.
You’ll find innovative ideas throughout this issue—from our product features on Decorative Techniques (p. 20) and Dispensing to our review of the latest reveals at Luxe Pack Monaco. You’ll hear from many of the packaging and product designers, as well—and of course, from knowledgeable suppliers. Please also see BeautyPackaging.com for more on Innovative Packaging, including slideshows on some of the latest releases in high-end skin care and fragrance.
We hope all these examples provide you with a large dose of inspiration that leads to your next package standing out from the crowd.
Beauty Packaging’s publisher, Jay Gorga, and I wish you a wonderful holiday season and a Happy New Year! And please email me with examples of innovative products you’ve come across—or any articles you’d like to see in 2016.
In this month’s cover feature, we have spoken with a number of brands and suppliers, large and small, for an intriguing look at beauty products that have previewed in the last few months. From color cosmetics to skin care to fragrance, they all have what it takes to garner consumer attention—and just in time for the holidays.
With technological advances, innovative packaging may soon mean cosmetic products that connect with consumers on a whole new level. Large beauty companies are reportedly looking at the possibilities of The Internet of Things network, as a way of staying in touch with consumers once they’ve purchased a product. If end-users are willing to share their information, this type of feedback will provide brands with valuable data on aesthetics, usage, formulations and more—all of which can be used for further product development and marketing.
You’ll find innovative ideas throughout this issue—from our product features on Decorative Techniques (p. 20) and Dispensing to our review of the latest reveals at Luxe Pack Monaco. You’ll hear from many of the packaging and product designers, as well—and of course, from knowledgeable suppliers. Please also see BeautyPackaging.com for more on Innovative Packaging, including slideshows on some of the latest releases in high-end skin care and fragrance.
We hope all these examples provide you with a large dose of inspiration that leads to your next package standing out from the crowd.
Beauty Packaging’s publisher, Jay Gorga, and I wish you a wonderful holiday season and a Happy New Year! And please email me with examples of innovative products you’ve come across—or any articles you’d like to see in 2016.
