Jamie Matusow, Editor-in-Chief03.16.16
Beauty, fashion, lifestyle and technology continue to merge, especially with the evolving and practical uses of digital technology, sensors and electronics.
More and more beauty products are launching in small sizes, designed for easy, on-the-go applications to fit consumers’ busy schedules.
We’re seeing a rise in brands developing product lines around today’s fitness obsession and favorite pastimes: “athleisure” as seen in Birchbox’s second in-house beauty brand Arrow; and yoga, with a number of launches aimed at taking the qualities of a relaxing or stimulating practice with you, once you leave the mat.
Several brands have launched time-saving bath & body products such as skin softeners that can be applied right in the shower.
Now, the GUESS clothing brand is saving that same primping step, bringing beauty to fashion with wardrobe staples that feature moisturizing ingredients built right into the fabric. Each item in the Jeancare collection—part of the Smart GUESS collection, which includes articles of clothing (a dress, crop top, leggings and a skirt) specially engineered for a perfect fit—is infused with skin-hydrating nutrients such as gingko extract and Vitamin E. No need to spritz on a fragrance either, as the pieces are imbued with a lavender scent that “releases with each wear,” according to the manufacturer.
Is clothing destined to become the new packaging vehicle for beauty products?
For now, it remains a fairly unique idea. You probably won’t find a company that infuses clothing with moisturizer in this issue, which features our popular Corporate Profiles. But in this 2016 larger-than-ever edition, you’ll likely find cosmetic packaging manufacturers that can fit your needs for components of every shape and size, turnkey services, decorative techniques, environmentally responsible choices and much more.
This month’s feature articles will fill you in on the latest advances in Airless Devices, Packaging for Serums & Foundations and an update on new ideas coming out of Korea. If you’re looking to target Millennials, you’ll want to read Euromonitor’s column.
Whether you’re interested in new forms of product containment, or are thinking inside the traditional tube, be sure to follow Beauty Packaging—in print; on Twitter, Instagram and Facebook—and at BeautyPackaging.com.
We hope you enjoy this issue.
More and more beauty products are launching in small sizes, designed for easy, on-the-go applications to fit consumers’ busy schedules.
We’re seeing a rise in brands developing product lines around today’s fitness obsession and favorite pastimes: “athleisure” as seen in Birchbox’s second in-house beauty brand Arrow; and yoga, with a number of launches aimed at taking the qualities of a relaxing or stimulating practice with you, once you leave the mat.
Several brands have launched time-saving bath & body products such as skin softeners that can be applied right in the shower.
Now, the GUESS clothing brand is saving that same primping step, bringing beauty to fashion with wardrobe staples that feature moisturizing ingredients built right into the fabric. Each item in the Jeancare collection—part of the Smart GUESS collection, which includes articles of clothing (a dress, crop top, leggings and a skirt) specially engineered for a perfect fit—is infused with skin-hydrating nutrients such as gingko extract and Vitamin E. No need to spritz on a fragrance either, as the pieces are imbued with a lavender scent that “releases with each wear,” according to the manufacturer.
Is clothing destined to become the new packaging vehicle for beauty products?
For now, it remains a fairly unique idea. You probably won’t find a company that infuses clothing with moisturizer in this issue, which features our popular Corporate Profiles. But in this 2016 larger-than-ever edition, you’ll likely find cosmetic packaging manufacturers that can fit your needs for components of every shape and size, turnkey services, decorative techniques, environmentally responsible choices and much more.
This month’s feature articles will fill you in on the latest advances in Airless Devices, Packaging for Serums & Foundations and an update on new ideas coming out of Korea. If you’re looking to target Millennials, you’ll want to read Euromonitor’s column.
Whether you’re interested in new forms of product containment, or are thinking inside the traditional tube, be sure to follow Beauty Packaging—in print; on Twitter, Instagram and Facebook—and at BeautyPackaging.com.
We hope you enjoy this issue.
