Marie Redding, Associate Editor11.02.16
The first edition of ADF&PCD New York (Aerosol & Dispensing Forum, and Packaging of Perfume, Cosmetics & Design) was an overwhelming success, organizers say. The show took place September 13-14 at The Altman Building and Metropolitan Pavilion and attracted 1,747 packaging professionals. More than 60 speakers and 110 exhibitors were featured.
ADF&PCD New York is organized by the newly formed EFI US, Inc., which is based in New York City. The French company Oriex Communication, which was acquired by EFI, has headed ADF&PCD in Paris for the past 12 years.
Christelle Anya, show director, ADF&PCD Paris and New York, said, “We are delighted with the response to our first event. The feedback from the market has been exceptional, with incredible buzz during the event. The reaction to ADF, in particular, has been phenomenal. Since there isn’t any other aerosol and dispensing show in America, it was wonderful to see visitors traveling here from all over the United States. The overwhelming success of this inaugural event places us in an excellent position for developing this show in New York in future years.”
While visiting on the first day, Michael Partridge, vice president of Prestige Beauty, commented, “I am very impressed with ADF&PCD. It is fantastic to finally have an aerosol show in America.”
Bernhard Felten, global packaging R&D at Beiersdorf AG, added, “In the U.S., the landscape is totally different to that of Europe and this event bridges the gap as an exchange to begin building a community to find innovation solutions and inspiration together to develop new ideas.”
Several of the exhibiting suppliers report having a positive experience as well. Richard Engel, chairman/ CEO, Decotech, said, “ADF&PCD is an intimate event which delivers high-quality visitors.” Michael Warford, director of sales, ABA Packaging, agreed, adding, “Without question we would not have met this global brand if we were not at the show.”
Conference Highlights
There were two separate conference tracks throughout the two days. One focused on aerosols and dispensing, while the other covered packaging and design topics. Eco-friendly processes and how to create more sustainable packaging was one common theme throughout both tracks.
Session leaders included Henry Renella, senior vice president of global package development, The Estée Lauder Companies (and a member of Beauty Packaging’s Board of Advisors); Bernhard Felten, front end innovation-packaging, Beiersdorf; Bernard Quennessen, vice president of packaging concept design, fragrance/American brands, Coty, USA; Laurence Joly, packaging expertise, dispensing & aerosols, L’Oréal; and Peter Lamboy, director of packaging development, Kao Europe Research Laboratories.
Coty’s Quennessen led a conference discussion about fragrance packaging, with co-chair Marianne Rosner Klimchuk, associate chairperson, Packaging Design, Fashion Institute of Technology.
During this discussion, Maurice Corrigan, vice president of engineering and development, Heinz, USA and Christophe Wagner, founder, Glass Surface Technology, spoke about innovative internal coating solutions that are available. Next, Jeremiah Andran, innovations manager, Stölzle Glass Group, spoke about design, mockup, prototyping and 3D printing.
Two speakers from Verescence (formerly SGD North America), Sheherazade Foroughi-Chamlou, vice president of sales and marketing, and Michel Levisse, vice president of product development, spoke about the supplier’s eco-friendly glass, Neo Infinite. Foroughi-Chamlou showed the audience photos of The Body Shop’s recent fragrance collection based on travel, which features multi-faceted bottles in four different colors made from this glass.
Neo Infinite Glass is a fully transparent glass made with 25% post-consumer glass, 65% of internal cullet and 10% of raw material—for a total of 90% recycled material. It has a transparency and brightness similar to ordinary glass.
During another conference, Henry Renella introduced a panel of experts speaking about various topics, including ways to engage consumers though design, the use of innovative materials, and how to develop packaging that is more sustainable. (The insights Renella shared during this conference are featured in an Online Exclusive story at BeautyPackaging.com)
The panel included Darcy Meyers, global marketing director, PolyOne Corp.; Alexander Kwapis, creative director, Fusion Packaging; Hae Chang Gea, professor of Package Engineering at Rutgers Universty; and Anisa Telwar Kaicker, founder and CEO, Anisa international.
Meyers spoke about the benefits of the supplier’s Gravi-Tech, which is a polymer metal formulation that has the weight and aesthetics of a metal and the design capabilities of a plastic. Meyers said that consumers subconsciously associate weight with ‘importance,” adding that Gravi-Tech has the ability to shape the consumer’s perception about a product. It also has a luxury metal-like finish.
Fusion Packaging’s Kwapis discussed the benefits of a few of the supplier’s packages, including its airless direct applicators that are equipped with TPE tips to deliver sensorial benefits when applying a skin care product.
Rutgers’ Hae Chang Gea explained how to look at a package’s Lifecycle Assessment during the design and development phases. He explained how it is not always easy to tell which packaging option is more sustainable, because all factors must be considered, including every component of a product’s primary, secondary and tertiary packaging.
Suppliers Showed Numerous Innovations
In addition to participating in the conference session, Anisa International’s team spoke to visitors about its new brush collection, made with its patent-pending synthetic fibers. The company has pledged to end the use of all animal hair by December 2017, and will focus solely on manufacturing cosmetic brushes made from man-made fibers.
The new brush collection is engineered from technically advanced man-made fibers, which deliver all of the benefits of animal hair, said Telwar-Kaicker. She explained, “For the past five years, we’ve invested heavily in developing fibers that rival and outperform animal hair. Not only do our man-made fibers outperform animal hair on a consistent basis, they also provide infinitely more innovation possibilities.”
ABA Packaging’s Tonilyn Bruno, account manager, showed Beauty Packaging several of its new tubes made from recyclable materials, in addition to its wide range of cosmetic packaging options that include bottles and jars in both glass and plastic. Tubes are available in monolayer, two-layer, five-layer, and other options. There are numerous styles that include airless, as well as specialty tips in Zamac and ceramic. One of ABA’s memorable designs on display was a plastic LDPE tube, sprayed to look like paper.
Colt’s Plastics featured an array of packaging options, including heavy wall jars in 5- to 100ml capacities. They are designed as low-profile styles and can be produced in GPS, SAN and PETG.
“These jar styles can be made in styles that offer superior clarity, comparable to glass. They offer durability and a luxe look,” said Jason Miller, customer service, Colt’s Plastics. “Glass is heavier to ship, and isn’t very bathroom-friendly,” he added.
Baralan’s opal glass bottles and jars are popular once again—“What’s old is new again,” commented Jim Slowey, marketing manager, Baralan USA, telling us that many brands are showing an interest in these packages for skin care lines. The opal glass bottles can be paired with pumps and droppers.
Among Baralan’s many nail polish bottles is “Otty”—an octagonal shaped bottle with eight sides that can rest on its bottom or side. The user-friendly design is helpful to a nail professional, and looks great on-shelf, Slowey said. Baralan’s vast array of stock items were also on display, including roll-ons, lipgloss, mascara packages and more.
Glaspray is focusing on offering its customers sustainable solutions for skin care products, but they also are luxe. One example is its new twist-up airless dispenser with a refillable cartridge system. The bottle’s inner cartridge is designed to be replaced when empty, so the consumer can re-use the outer canister.
Canaan Chen, vice general manager, Glaspray, demonstrated how the new twist-up airless bottle works. Just twist up for fragrance or skin care application; spray; and twist down to “lock.” The outer package can be made using either aluminum, which is more luxurious, or plastic. The package can also be decorated using a variety of techniques, including digital printing and hot stamping.
Cameo Metal featured a few innovative packaging options for lip balm and gloss. The supplier’s all-metal designs include a twist-up stick package for a traditional lip balm, as well as a small jar for a lip balm or gloss that is meant to apply with your finger.
The jar’s lid screws on, and can be customized with a decoration or logo on top. These designs look prestige, and would elevate any type of lip product.
Label Solutions
Quality Assured Label was demonstrating the incredible amount of text that can fit onto its Roll-Fed Extended Content Label, which is the supplier’s patented design. The supplier’s 3-page booklet offers up to 200% more content area without reducing label application line speed.
“This is a solution for brands that need more space for legal or regulatory information, or other languages,” said Lynda Lundstrom, sales, Quality Assured Label. The label can be designed to open anywhere from 10 degrees to 350 degrees of the canister’s circumference.
Since a roll-fed label doesn’t require a liner, backing or adhesive, it is a cost-effective and environmentally friendly alternative to other labeling options, according to Lundstrom.
Quality Assured also offers a Pressure Sensitive Extended Content Label, in its patented booklet design that can be produced in a single in-line pass for 3-, 5-, and 7-page ECLs. “This streamlines the process, eliminates the possibility of mismatched components, and ensures brand consistencies,” said Lundstrom.
Decorating Innovations
Tony Denning, president, Tapematic, spoke about the company’s decorating capabilities, which include in-line metallizing and digital embossing. “Our digital embossing technology can create any image,” Denning said.
After applying a base coat, or after the sputtering, Tapematic’s machinery includes an in-line digital decorating module that makes it possible to achieve two different effects, such as embossing or metallization. “It is an economical and environmentally friendly decorating technology,” Denning explained.
Denning showed Beauty Packaging a sample package decorated with its T-print process, which digitally prints full-color images on the top of a plastic, glass or metal item, such as the top of a cap. The supplier’s C-Print process digitally prints on a cylindrically shaped package.
Uni President Glass, a Taiwan-based supplier, showcased some of its eye-catching decorative techniques on standard glass bottles. One example was a glass bottle decorated to resemble wood, thanks to water transfer technology. Another bottle that caught our eye was a yin-yang design—half black and half white. It had raised sides with a vertical window that showed the level of fragrance inside.
Cans Look Cool
Several suppliers that specialize in spray cans for hair care and personal care products were at the show. Many of the styles on display looked ideal for prestige brands. The latest advances in aerosol spray technologies were combined with packaging that featured detailed graphics, bright colors, and a variety of finishes.
American Spraytech, a company that is a full-service contract filler of aerosol and bag-on-valve spray products, featured several exciting new hair products that were specifically formulated for the company’s spray cans. The products on display included a dry shampoo and spray gel.
Tim Corcoran, manager of product development at American Spraytech, said, “We are a company of innovation.” Corcoran explained that the company has created hundreds of innovative formulas, while developing the packaging for each, over the past five years.
“In spray cans, product innovation means that the formula, ingredients, and packaging must all work together,” said Corcoran. He and his team, which includes chemical engineering experts, work with brand marketers to develop custom solutions.
Ball North America featured its line of impact extruded aluminum aerosol cans, manufactured with a variety of internal coatings and specifications. The cans featured a number of graphic enhancements, including 9-color printing. Ball’s Eyeris technology provides as much detail as digital printing.
Michael Byrnes, sales manager, Condensa, showed us the can that won a PCD Innovation Award (see the other winners on page 101) for ColorSmash Color Kissed Hairspray by Condition Culture.
Condensa produces the aluminum can for the innovative temporary hair color product, and the supplier also decorates the package with vibrant graphics. The can features a decoration achieved in one pass, with a semi-matte varnish. The color featured on each can matches the product color.
Boxes & Papers
A number of suppliers featured innovative secondary packaging options, including various types of paperboard, as well as box designs.
Bijan Pakzad, president, Leo Paper, showed Beauty Packaging its box that can “sing,” literally. Upon opening the pink sample box, you could easily imagine that it might contain a pop star’s fragrance, since the consumer can push a button to hear a song.
The box contains a hidden microchip and speaker. A brand could customize the “singing box” with any type of custom recording.
DS Smith, a supplier that operates nine paper mills across Europe, highlighted its corrugated case materials and FSC-certified specialty papers for fragrance, cosmetics, and liquor. The supplier’s corrugated case materials are used to make corrugated board, which contains fluting in the middle. This material is converted into boxes.
DS Smith’s expertise lies in producing recycled papers and liners that have the performance attributes of more expensive kraft grades, but at a lighter weight.
Similarly, BillerudKorsnäs, a 150-year-old Swedish manufacturer, presented fiber-based packaging materials and solutions. The supplier spoke to visitors about its eco-friendly mission to secure Sweden’s forests. BillerudKorsnäs offers premium boards that are strong, lightweight and renewable. The company offers several unique constructions for the North American market.
Iggesund’s team was speaking to visitors about its Care by Iggesund program, which the supplier developed to efficiently meet the needs of brand marketers.
Marie Zecca, marketing manager, Accurate Box Company (see video), showed Beauty Packaging colorful box designs that are ideal for e-commerce products, as well as gift-with-purchases. The supplier specializes in corrugated boxes that are vibrantly decorated using high-graphic designs, and the supplier’s expertise lies in its double-sided printing capabilities.
“A company can do brown on the outside, with high-graphics inside, to ‘wow’ the customer at their doorstep,” Zecca said. Some of Accurate’s box styles are designed with special features, such as double-sided seal tape, which allow the customer to easily re-seal the box to return products. The woman-owned family business that is based in Paterson, NJ, counts Marc Jacobs and Glossier among its many high-profile customers.
Paper Emotion made its debut into the New York market at the show, and its team said they were happy with the response they received from attendees.
The supplier specializes in finishing paper and cardboard, and is known for its innovative designs that have a savable quality and appearance. The company produces perfumed blotters, event invitations and cartons, and many of these items feature ultra-precise laser-cut designs. They can also be scented with a brand’s fragrance of choice.
Save the Date for 2017
ADF&PCD will return to New York on September 6-7, 2017. More than 120 exhibitors are already signed on to participate in the show next year, which will take place in the same venue: The Altman Building and Metropolitan Pavilion.
Participate in the conference program by applying for a spot as a speaker—see the show’s website for further details.
The awards showcase packaging and dispensing innovations.
The ADF&PCD Innovation Awards took place during the show. The event was hosted by Paul Austin, president of Austin Advisory Group, and recognized innovations in both packaging and dispensing.
Adidas Adipure body care collection for men won the ADF Innovation Award winner in the personal care category. Michael Knopf, director, R&D Body Care, Coty, accepted the award.
PCD Innovation Awards were presented to winners in six categories:
Personal Care: La Mer Genaissance, The Serum Essence
Manpreet Pannone, executive director of package development, and Justin Weinrich, director of package design, The Estée Lauder Companies, accepted the award.
Haircare: ColorSmash Color Kissed Hairspray by Condition Culture
Donya Litowitz, chief executive officer, Condition Culture, and Michael Partridge, manufacturing partner, KIK Prestige, accepted the award. Condensa supplies and decorates this package, which is a can.
Women’s Fragrance: Marc Jacobs Decadence
Eric Rumph, senior manager, Packaging Concept Design, Coty, accepted the award.
Men’s Fragrance: CK2
Wayne Hiller, senior manager Package Concept Design, Coty accepted the award.
Promotion: CK2 Inhaler
Wayne Hiller, senior manager Package Concept Design, Coty accepted the award.
Makeup: Urban Decay Naked Skin One & Done
Alex Kwapis, director of design & development, Fusion Packaging, accepted the award.
Beauty Packaging’s editor Jamie Matusow was on the jury that chose the winners, along with: Ken Adams, Kao USA Inc.; Rafael Auras, Michigan State University; Patrice Barre, L’Oréal; Harry Bennet, BennEnt, LLC; Hervé Bouix, Estée Lauder; Dr. Andrew Dent, Material ConneXion; Hae Chang Gea, Rutgers University; Cynthia Hundley, Spray Technology; Detlev Melcher, Aerosol Europe; Santiago Piedrafita, Pratt Institute; Bernard Quennessen, Coty; Carolyn Hsu, NewBeauty; Henry Renella, Estée Lauder; and Marianne Rosner Klimchuk, Fashion Institute of Technology.
Submit your entries now for ADF&PCD’s 2017 Innovation Awards. The deadline is June 1, 2017.
ADF&PCD New York is organized by the newly formed EFI US, Inc., which is based in New York City. The French company Oriex Communication, which was acquired by EFI, has headed ADF&PCD in Paris for the past 12 years.
Christelle Anya, show director, ADF&PCD Paris and New York, said, “We are delighted with the response to our first event. The feedback from the market has been exceptional, with incredible buzz during the event. The reaction to ADF, in particular, has been phenomenal. Since there isn’t any other aerosol and dispensing show in America, it was wonderful to see visitors traveling here from all over the United States. The overwhelming success of this inaugural event places us in an excellent position for developing this show in New York in future years.”
While visiting on the first day, Michael Partridge, vice president of Prestige Beauty, commented, “I am very impressed with ADF&PCD. It is fantastic to finally have an aerosol show in America.”
Bernhard Felten, global packaging R&D at Beiersdorf AG, added, “In the U.S., the landscape is totally different to that of Europe and this event bridges the gap as an exchange to begin building a community to find innovation solutions and inspiration together to develop new ideas.”
Several of the exhibiting suppliers report having a positive experience as well. Richard Engel, chairman/ CEO, Decotech, said, “ADF&PCD is an intimate event which delivers high-quality visitors.” Michael Warford, director of sales, ABA Packaging, agreed, adding, “Without question we would not have met this global brand if we were not at the show.”
Conference Highlights
There were two separate conference tracks throughout the two days. One focused on aerosols and dispensing, while the other covered packaging and design topics. Eco-friendly processes and how to create more sustainable packaging was one common theme throughout both tracks.
Session leaders included Henry Renella, senior vice president of global package development, The Estée Lauder Companies (and a member of Beauty Packaging’s Board of Advisors); Bernhard Felten, front end innovation-packaging, Beiersdorf; Bernard Quennessen, vice president of packaging concept design, fragrance/American brands, Coty, USA; Laurence Joly, packaging expertise, dispensing & aerosols, L’Oréal; and Peter Lamboy, director of packaging development, Kao Europe Research Laboratories.
Coty’s Quennessen led a conference discussion about fragrance packaging, with co-chair Marianne Rosner Klimchuk, associate chairperson, Packaging Design, Fashion Institute of Technology.
During this discussion, Maurice Corrigan, vice president of engineering and development, Heinz, USA and Christophe Wagner, founder, Glass Surface Technology, spoke about innovative internal coating solutions that are available. Next, Jeremiah Andran, innovations manager, Stölzle Glass Group, spoke about design, mockup, prototyping and 3D printing.
Two speakers from Verescence (formerly SGD North America), Sheherazade Foroughi-Chamlou, vice president of sales and marketing, and Michel Levisse, vice president of product development, spoke about the supplier’s eco-friendly glass, Neo Infinite. Foroughi-Chamlou showed the audience photos of The Body Shop’s recent fragrance collection based on travel, which features multi-faceted bottles in four different colors made from this glass.
Neo Infinite Glass is a fully transparent glass made with 25% post-consumer glass, 65% of internal cullet and 10% of raw material—for a total of 90% recycled material. It has a transparency and brightness similar to ordinary glass.
During another conference, Henry Renella introduced a panel of experts speaking about various topics, including ways to engage consumers though design, the use of innovative materials, and how to develop packaging that is more sustainable. (The insights Renella shared during this conference are featured in an Online Exclusive story at BeautyPackaging.com)
The panel included Darcy Meyers, global marketing director, PolyOne Corp.; Alexander Kwapis, creative director, Fusion Packaging; Hae Chang Gea, professor of Package Engineering at Rutgers Universty; and Anisa Telwar Kaicker, founder and CEO, Anisa international.
Meyers spoke about the benefits of the supplier’s Gravi-Tech, which is a polymer metal formulation that has the weight and aesthetics of a metal and the design capabilities of a plastic. Meyers said that consumers subconsciously associate weight with ‘importance,” adding that Gravi-Tech has the ability to shape the consumer’s perception about a product. It also has a luxury metal-like finish.
Fusion Packaging’s Kwapis discussed the benefits of a few of the supplier’s packages, including its airless direct applicators that are equipped with TPE tips to deliver sensorial benefits when applying a skin care product.
Rutgers’ Hae Chang Gea explained how to look at a package’s Lifecycle Assessment during the design and development phases. He explained how it is not always easy to tell which packaging option is more sustainable, because all factors must be considered, including every component of a product’s primary, secondary and tertiary packaging.
Suppliers Showed Numerous Innovations
In addition to participating in the conference session, Anisa International’s team spoke to visitors about its new brush collection, made with its patent-pending synthetic fibers. The company has pledged to end the use of all animal hair by December 2017, and will focus solely on manufacturing cosmetic brushes made from man-made fibers.
The new brush collection is engineered from technically advanced man-made fibers, which deliver all of the benefits of animal hair, said Telwar-Kaicker. She explained, “For the past five years, we’ve invested heavily in developing fibers that rival and outperform animal hair. Not only do our man-made fibers outperform animal hair on a consistent basis, they also provide infinitely more innovation possibilities.”
ABA Packaging’s Tonilyn Bruno, account manager, showed Beauty Packaging several of its new tubes made from recyclable materials, in addition to its wide range of cosmetic packaging options that include bottles and jars in both glass and plastic. Tubes are available in monolayer, two-layer, five-layer, and other options. There are numerous styles that include airless, as well as specialty tips in Zamac and ceramic. One of ABA’s memorable designs on display was a plastic LDPE tube, sprayed to look like paper.
Colt’s Plastics featured an array of packaging options, including heavy wall jars in 5- to 100ml capacities. They are designed as low-profile styles and can be produced in GPS, SAN and PETG.
“These jar styles can be made in styles that offer superior clarity, comparable to glass. They offer durability and a luxe look,” said Jason Miller, customer service, Colt’s Plastics. “Glass is heavier to ship, and isn’t very bathroom-friendly,” he added.
Baralan’s opal glass bottles and jars are popular once again—“What’s old is new again,” commented Jim Slowey, marketing manager, Baralan USA, telling us that many brands are showing an interest in these packages for skin care lines. The opal glass bottles can be paired with pumps and droppers.
Among Baralan’s many nail polish bottles is “Otty”—an octagonal shaped bottle with eight sides that can rest on its bottom or side. The user-friendly design is helpful to a nail professional, and looks great on-shelf, Slowey said. Baralan’s vast array of stock items were also on display, including roll-ons, lipgloss, mascara packages and more.
Glaspray is focusing on offering its customers sustainable solutions for skin care products, but they also are luxe. One example is its new twist-up airless dispenser with a refillable cartridge system. The bottle’s inner cartridge is designed to be replaced when empty, so the consumer can re-use the outer canister.
Canaan Chen, vice general manager, Glaspray, demonstrated how the new twist-up airless bottle works. Just twist up for fragrance or skin care application; spray; and twist down to “lock.” The outer package can be made using either aluminum, which is more luxurious, or plastic. The package can also be decorated using a variety of techniques, including digital printing and hot stamping.
Cameo Metal featured a few innovative packaging options for lip balm and gloss. The supplier’s all-metal designs include a twist-up stick package for a traditional lip balm, as well as a small jar for a lip balm or gloss that is meant to apply with your finger.
The jar’s lid screws on, and can be customized with a decoration or logo on top. These designs look prestige, and would elevate any type of lip product.
Label Solutions
Quality Assured Label was demonstrating the incredible amount of text that can fit onto its Roll-Fed Extended Content Label, which is the supplier’s patented design. The supplier’s 3-page booklet offers up to 200% more content area without reducing label application line speed.
“This is a solution for brands that need more space for legal or regulatory information, or other languages,” said Lynda Lundstrom, sales, Quality Assured Label. The label can be designed to open anywhere from 10 degrees to 350 degrees of the canister’s circumference.
Since a roll-fed label doesn’t require a liner, backing or adhesive, it is a cost-effective and environmentally friendly alternative to other labeling options, according to Lundstrom.
Quality Assured also offers a Pressure Sensitive Extended Content Label, in its patented booklet design that can be produced in a single in-line pass for 3-, 5-, and 7-page ECLs. “This streamlines the process, eliminates the possibility of mismatched components, and ensures brand consistencies,” said Lundstrom.
Decorating Innovations
Tony Denning, president, Tapematic, spoke about the company’s decorating capabilities, which include in-line metallizing and digital embossing. “Our digital embossing technology can create any image,” Denning said.
After applying a base coat, or after the sputtering, Tapematic’s machinery includes an in-line digital decorating module that makes it possible to achieve two different effects, such as embossing or metallization. “It is an economical and environmentally friendly decorating technology,” Denning explained.
Denning showed Beauty Packaging a sample package decorated with its T-print process, which digitally prints full-color images on the top of a plastic, glass or metal item, such as the top of a cap. The supplier’s C-Print process digitally prints on a cylindrically shaped package.
Uni President Glass, a Taiwan-based supplier, showcased some of its eye-catching decorative techniques on standard glass bottles. One example was a glass bottle decorated to resemble wood, thanks to water transfer technology. Another bottle that caught our eye was a yin-yang design—half black and half white. It had raised sides with a vertical window that showed the level of fragrance inside.
Cans Look Cool
Several suppliers that specialize in spray cans for hair care and personal care products were at the show. Many of the styles on display looked ideal for prestige brands. The latest advances in aerosol spray technologies were combined with packaging that featured detailed graphics, bright colors, and a variety of finishes.
American Spraytech, a company that is a full-service contract filler of aerosol and bag-on-valve spray products, featured several exciting new hair products that were specifically formulated for the company’s spray cans. The products on display included a dry shampoo and spray gel.
Tim Corcoran, manager of product development at American Spraytech, said, “We are a company of innovation.” Corcoran explained that the company has created hundreds of innovative formulas, while developing the packaging for each, over the past five years.
“In spray cans, product innovation means that the formula, ingredients, and packaging must all work together,” said Corcoran. He and his team, which includes chemical engineering experts, work with brand marketers to develop custom solutions.
Ball North America featured its line of impact extruded aluminum aerosol cans, manufactured with a variety of internal coatings and specifications. The cans featured a number of graphic enhancements, including 9-color printing. Ball’s Eyeris technology provides as much detail as digital printing.
Michael Byrnes, sales manager, Condensa, showed us the can that won a PCD Innovation Award (see the other winners on page 101) for ColorSmash Color Kissed Hairspray by Condition Culture.
Condensa produces the aluminum can for the innovative temporary hair color product, and the supplier also decorates the package with vibrant graphics. The can features a decoration achieved in one pass, with a semi-matte varnish. The color featured on each can matches the product color.
Boxes & Papers
A number of suppliers featured innovative secondary packaging options, including various types of paperboard, as well as box designs.
Bijan Pakzad, president, Leo Paper, showed Beauty Packaging its box that can “sing,” literally. Upon opening the pink sample box, you could easily imagine that it might contain a pop star’s fragrance, since the consumer can push a button to hear a song.
The box contains a hidden microchip and speaker. A brand could customize the “singing box” with any type of custom recording.
DS Smith, a supplier that operates nine paper mills across Europe, highlighted its corrugated case materials and FSC-certified specialty papers for fragrance, cosmetics, and liquor. The supplier’s corrugated case materials are used to make corrugated board, which contains fluting in the middle. This material is converted into boxes.
DS Smith’s expertise lies in producing recycled papers and liners that have the performance attributes of more expensive kraft grades, but at a lighter weight.
Similarly, BillerudKorsnäs, a 150-year-old Swedish manufacturer, presented fiber-based packaging materials and solutions. The supplier spoke to visitors about its eco-friendly mission to secure Sweden’s forests. BillerudKorsnäs offers premium boards that are strong, lightweight and renewable. The company offers several unique constructions for the North American market.
Iggesund’s team was speaking to visitors about its Care by Iggesund program, which the supplier developed to efficiently meet the needs of brand marketers.
Marie Zecca, marketing manager, Accurate Box Company (see video), showed Beauty Packaging colorful box designs that are ideal for e-commerce products, as well as gift-with-purchases. The supplier specializes in corrugated boxes that are vibrantly decorated using high-graphic designs, and the supplier’s expertise lies in its double-sided printing capabilities.
“A company can do brown on the outside, with high-graphics inside, to ‘wow’ the customer at their doorstep,” Zecca said. Some of Accurate’s box styles are designed with special features, such as double-sided seal tape, which allow the customer to easily re-seal the box to return products. The woman-owned family business that is based in Paterson, NJ, counts Marc Jacobs and Glossier among its many high-profile customers.
Paper Emotion made its debut into the New York market at the show, and its team said they were happy with the response they received from attendees.
The supplier specializes in finishing paper and cardboard, and is known for its innovative designs that have a savable quality and appearance. The company produces perfumed blotters, event invitations and cartons, and many of these items feature ultra-precise laser-cut designs. They can also be scented with a brand’s fragrance of choice.
Save the Date for 2017
ADF&PCD will return to New York on September 6-7, 2017. More than 120 exhibitors are already signed on to participate in the show next year, which will take place in the same venue: The Altman Building and Metropolitan Pavilion.
Participate in the conference program by applying for a spot as a speaker—see the show’s website for further details.
The awards showcase packaging and dispensing innovations.
The ADF&PCD Innovation Awards took place during the show. The event was hosted by Paul Austin, president of Austin Advisory Group, and recognized innovations in both packaging and dispensing.
Adidas Adipure body care collection for men won the ADF Innovation Award winner in the personal care category. Michael Knopf, director, R&D Body Care, Coty, accepted the award.
PCD Innovation Awards were presented to winners in six categories:
Personal Care: La Mer Genaissance, The Serum Essence
Manpreet Pannone, executive director of package development, and Justin Weinrich, director of package design, The Estée Lauder Companies, accepted the award.
Haircare: ColorSmash Color Kissed Hairspray by Condition Culture
Donya Litowitz, chief executive officer, Condition Culture, and Michael Partridge, manufacturing partner, KIK Prestige, accepted the award. Condensa supplies and decorates this package, which is a can.
Women’s Fragrance: Marc Jacobs Decadence
Eric Rumph, senior manager, Packaging Concept Design, Coty, accepted the award.
Men’s Fragrance: CK2
Wayne Hiller, senior manager Package Concept Design, Coty accepted the award.
Promotion: CK2 Inhaler
Wayne Hiller, senior manager Package Concept Design, Coty accepted the award.
Makeup: Urban Decay Naked Skin One & Done
Alex Kwapis, director of design & development, Fusion Packaging, accepted the award.
Beauty Packaging’s editor Jamie Matusow was on the jury that chose the winners, along with: Ken Adams, Kao USA Inc.; Rafael Auras, Michigan State University; Patrice Barre, L’Oréal; Harry Bennet, BennEnt, LLC; Hervé Bouix, Estée Lauder; Dr. Andrew Dent, Material ConneXion; Hae Chang Gea, Rutgers University; Cynthia Hundley, Spray Technology; Detlev Melcher, Aerosol Europe; Santiago Piedrafita, Pratt Institute; Bernard Quennessen, Coty; Carolyn Hsu, NewBeauty; Henry Renella, Estée Lauder; and Marianne Rosner Klimchuk, Fashion Institute of Technology.
Submit your entries now for ADF&PCD’s 2017 Innovation Awards. The deadline is June 1, 2017.
