02.05.20
M·A·C Cosmetics has appointed Ukonwa Ojo as senior vice president, global marketing. She reports to Philippe Pinatel, global brand president, M∙A∙C Cosmetics.
In this newly created role, Ojo will help champion M∙A∙C’s brand positioning and further increase its presence and appeal to a global consumer in growing markets around the world, and will oversee the Consumer Marketing and Product Marketing teams, with additional responsibility of Product Development and Product Innovation.
Ojo has an impressive 22-year beauty track record. Most recently she served as chief marketing officer, Consumer Beauty, Coty, where she led P&L, brand development strategy, advertising, innovation, social/digital, design, and media planning/buying for CoverGirl and Sally Hansen globally, and nationally for Rimmel, Sally Hansen, Clairol, and Mass Fragrances under the Coty Consumer Beauty portfolio. Prior to this role, Ojo served as senior vice president, CoverGirl for three years where she overhauled the business with a new positioning.
In this newly created role, Ojo will help champion M∙A∙C’s brand positioning and further increase its presence and appeal to a global consumer in growing markets around the world, and will oversee the Consumer Marketing and Product Marketing teams, with additional responsibility of Product Development and Product Innovation.
Ojo has an impressive 22-year beauty track record. Most recently she served as chief marketing officer, Consumer Beauty, Coty, where she led P&L, brand development strategy, advertising, innovation, social/digital, design, and media planning/buying for CoverGirl and Sally Hansen globally, and nationally for Rimmel, Sally Hansen, Clairol, and Mass Fragrances under the Coty Consumer Beauty portfolio. Prior to this role, Ojo served as senior vice president, CoverGirl for three years where she overhauled the business with a new positioning.
