Men
Product Showcase
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Bath/Body | Men
Dr. Squatch Launches Lord of the Rings Scrub
This limited-edition soap is heavy grit and exfoliates with volcanic sand.12.02.24
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Fragrances | Men
Jimmy Choo Launches Man Extreme Fragrance
This new scent comes in an updated square-shaped bottle, cast in a scarlet lacquer.11.20.24
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Men
Wahl Professional Debuts in the U.S. Amazon Premium Beauty Store
The Wahl Pro catalog of professional barbering and styling products is now available to barbers, stylists, and consumers.11.08.24
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Bath/Body | Men
Dr. Squatch Launches Two New Soap Collabs
Limited-Edition Liquid Death and Elf scrubs are now available.11.08.24
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Fragrances | Men
Perry Ellis International Debuts Final ‘Sky’ Men’s Fragrance
Night Sky follows the release of ‘Sky’ and ‘Red Sky.’11.04.24
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Men
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Men
Men’s Skincare Brand Caldera + Lab Raises $6 Million in Funding to Fuel Expansion
Series A funding, led by HIPstr, will be used to accelerate growth, drive R&D, and fuel retail expansion.10.29.24
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Bath/Body | Men | Personal Care
Rockwell Razors Celebrates 10 Years with a Gold-Plated Razor
Rockwell Razors began on Kickstarter—and is celebrating ten years of growth with a limited-edition 24K gold-plated razor.10.09.24
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Bath/Body | Men
Sydney Sweeney Joins Dr. Squatch as Its ‘Magical Body Wash Genie’
Sweeney stars in a new campaign to promote the brand’s new Body Wash collection.10.02.24
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Fragrances | Men
Lacoste Launches Men’s Original Eau de Parfum
The new fragrance comes in a sleek, 'timeless' glass bottle.09.24.24
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Fragrances | Men
Viktor&Rolf Introduces Spicebomb Dark Leather Parfum
This masculine fragrance is part of the Spicebomb line and comes in a ‘grenade-shaped’ bottle.09.23.24
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Men | Personal Care
Dr. Squatch Introduces a Natural Body Wash
Dr. Squatch is also launching a Squatch Scrubber to go with this new soap format.09.13.24
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Men | Personal Care
Dr. Squatch Launches Two Collaborative Collections
The Minecraft and Wolverine collections feature exfoliating ingredients.09.06.24
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Men | Skin Care/Sun Care
Lab Series Men’s Care Joins Amazon Premium Beauty
Customers have access to educational content and shoppable recommendations.08.16.24
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Men | Personal Care
Old Spice Partners with Marvel’s Deadpool
The partnership features Old Spice Total Body Deodorant.07.29.24
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Men | Skin Care/Sun Care
Mintel Reports More Than Half of U.S. Men Now Use Skincare Products
With a 68% increase from 2022, facial skincare is popular among Gen Z men this year.07.25.24
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Men | Personal Care
Jake Paul’s ‘W’ Raises $14 Million in Series A and Seed Funding
With funding from Shrug Capital and Anti Fund, W is set to reach roughly $50 million in its first year.07.24.24
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Fragrances | Men
Montblanc Taps John Legend as the New Face of Its Legend Fragrances
John Legend will be featured in video and print campaigns, promoting the Legend fragrance collection, including the newest addition, Legend Blue.07.02.24
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Men | Skin Care/Sun Care
Cetaphil Launches Campaign Celebrating Men’s Skincare
The “Made For Phil” Campaign includes two videos encouraging men to embrace a daily skincare routine.06.19.24
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Men | Personal Care
New Men’s Personal Care Brand by Jake Paul Debuts in Walmart
‘W’ products are designed to upgrade personal care routines and encourage men to “go for the win.”06.12.24
