Creativity & ‘newness’ remain key marketing tools to appeal to beauty shoppers—as advances in sustainability and production are redefining packaging innovation.
Over 100 beauty brands join Versed & Youth to the People & sign an open letter to Congress calling attention to climate change and asking leaders to act
Prestige cosmetic brands are developing artful packaging intended to be kept—and flaunted. Here are six of the faves we’ve highlighted in the past year.
There's no shortage of packaging for both mascara and lip color—especially if you're looking for refillable designs & sustainable materials, suppliers say.