Creativity & ‘newness’ remain key marketing tools to appeal to beauty shoppers—as advances in sustainability and production are redefining packaging innovation.
There are a multitude of decorating processes beauty brands can use to transform the look of a bottle, jar, tube—partnering with the right supplier is key.
Dr. Dhaval Bhanusali and Dr. Muneeb Shah will help advance Neutrogena's mission to 'fuse beauty and science to deliver extraordinary product experiences.'
Recent beauty launches show how brands aim to elevate the 'skincare ritual,' as packaging suppliers discuss their most in-demand and eco-friendly innovations.
Nearly 1,200 exhibitors showcased finished products and packaging—and welcomed 26,000 visitors to the 21st edition of Cosmoprof North America Las Vegas.
Post-pandemic, samples have taken on a larger role in enticing consumers to purchase full-size products—or, to easily tote them along as ‘small indulgences.’
Brands are meeting the rising demand for fragrances—& suppliers are offering glass bottles that are recyclable, refillable, and decorated in a multitude of ways
Over 100 beauty brands join Versed & Youth to the People & sign an open letter to Congress calling attention to climate change and asking leaders to act
Transforming beauty retail and the beauty shopping experience, The Allure Store features 280 makeup, haircare, and skincare products from more than 150 brands.
Perfect Marc Jacobs recruited the help of Lance Bass, Amanda Lepore, Chaka Khan & others to help raise funds & spread the message that 'we are all perfect.'
Packaging suppliers weigh in on how metals and metallics add glamour and shine to makeup packaging, fragrance bottles, cartons, skincare rollers—and more.
OPI's new Artistic Ambassador Jenny Bui is an entrepreneur with two salons in NYC—and she's famous for Cardi B's iconic crystal-studded, ultra-long nails.