Somewhere along the way, sustainability lost its earthy-crunchy stigma and became the cost-savings buzzword of the consumer products world, in part, thanks to mega-retailer Wal-Mart. While some niche beauty brands have always followed this eco-friendly route, here's why large corporate boards are now pushing for sustainable measures and how packaging suppliers are innovating with new methods and materials, even in a slow economy.
05.04.09