10.13.17
Horizon Group, known for its DIY customizable kits for teens that include journals and jewlery sets sold at Barnes & Noble and Target, is stepping into the beauty space with its new STMT Bath Bombs Kit.
The brand's new line of customizable DIY kits is called STMT -- an acronym for Simple Trendy Modern Touch. The STMT Bath Bombs Kit includes all the supplies needed to make fragrant bath bombs, and an instruction booklet.
Horizon Group says, "teens want to create and customize their own unique products to express their personal style" -- and its products are designed to fill this need.
Evan Buzzerio, CMO of Horizon Group USA says, "We are extremely proud to bring innovation and sophistication to the teen DIY space through our new STMT line. We want to inspire kids to keep creating as they enter their teens and young adult years, and the STMT line does just that. Designed specifically with teens in mind, the new line provides them creative control over their pieces and it is unlike anything currently in our product portfolio."
