Creativity & ‘newness’ remain key marketing tools to appeal to beauty shoppers—as advances in sustainability and production are redefining packaging innovation.
Recent beauty launches show how brands aim to elevate the 'skincare ritual,' as packaging suppliers discuss their most in-demand and eco-friendly innovations.
Nearly 1,200 exhibitors showcased finished products and packaging—and welcomed 26,000 visitors to the 21st edition of Cosmoprof North America Las Vegas.
At Cosmoprof's 55th edition, Cosmopack—the show-within-the-show for the entire beauty supply chain—revealed a focus on ‘feel-good’ products and packaging.
Beauty industry experts address accomplishments, challenges, opportunities, & roadblocks—and why collaboration is key to future success. See our Q&A below.
The co-located event on February 14-15 played on a Valentine’s Day theme—& highlighted beauty, skincare and fragrance packaging & formulation innovations.